{"id":8218,"date":"2017-06-15T09:16:25","date_gmt":"2017-06-15T09:16:25","guid":{"rendered":"https:\/\/www.targetintegration.com\/knowledgement\/?p=6341"},"modified":"2017-06-15T09:16:25","modified_gmt":"2017-06-15T09:16:25","slug":"the-importance-of-lead-score-in-crm-2","status":"publish","type":"post","link":"https:\/\/www.targetintegration.com\/en_ie\/the-importance-of-lead-score-in-crm-2\/","title":{"rendered":"The Importance of &#034;Lead Score&#034; in CRM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The lead score gives an estimate of how likely a particular lead can be converted to a customer based upon information from conversations and interactions with your customers<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Lead scoring rules help to prioritise leads, contacts, accounts, and deals based on record properties, fields and customer touch points such as calls, emails, social, etc. <\/span><\/p>\n<p>Lead Score will help to assign positive and negative points to each property while defining a scoring rule depending upon the task or criteria set or is achieved. These individual points add up dynamically to a total score when a record is created or modified.<\/p>\n<p>It helps to identify the lead score on the basis of their criteria set, which helps to allow scores and categorise leads based on their chosen standards.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It helps to identify the stages of the leads and to get an idea about his\/her interests and behaviour.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It saves the team time by updating groups of leads at once in the leads list view.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The &#8220;Focused Search&#8221; function will help you to zoom in on the leads that matter most.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Set the required scoring criteria using the &#8220;Score-Criteria Builder&#8221;.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Update the scores of the existing leads using the &#8220;Update Score&#8221; button in the Leads.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The scores for new leads will be updated at the time of creation. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The lead score gives an estimate of how likely a particular lead can be converted to a&#8230;<\/p>","protected":false},"author":1,"featured_media":6342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[268,388,443],"class_list":["post-8218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-business-management","tag-cloud","tag-customer-relationship-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of &#034;Lead Score&#034; 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