{"id":63516,"date":"2026-10-07T12:26:17","date_gmt":"2026-10-07T12:26:17","guid":{"rendered":"https:\/\/www.targetintegration.com\/?post_type=case-study&#038;p=63516"},"modified":"2026-10-07T12:26:18","modified_gmt":"2026-10-07T12:26:18","slug":"absolute-nutrition","status":"publish","type":"case-study","link":"https:\/\/www.targetintegration.com\/en\/case-study\/absolute-nutrition\/","title":{"rendered":"Absolute Nutrition connects retail, wholesale and online operations with Odoo"},"content":{"rendered":"\n<style>\n.ti-cs {\n  --ti-teal: #156c6c;\n  --ti-navy: #003b56;\n  --ti-orange: #f26325;\n  --ti-text: #3F474D;\n  --ti-teal-tint: #e8f1f1;\n  --ti-line: #dde3e6;\n  font-family: \"Montserrat\", \"Segoe UI\", Arial, sans-serif;\n  color: var(--ti-text);\n  font-size: 16px;\n  line-height: 1.7;\n  max-width: 1100px;\n  margin: 0 auto;\n}\n\n.ti-cs *,\n.ti-cs *::before,\n.ti-cs *::after {\n  box-sizing: border-box;\n}\n\n.ti-cs h2,\n.ti-cs h3 {\n  font-family: inherit;\n  color: 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(prefers-reduced-motion: reduce) {\n\n  .ti-cs__btn {\n    transition: none;\n  }\n\n}\n<\/style>\n\n\n<div class=\"ti-cs\">\n\n\n  <!-- INTRO -->\n  <div class=\"ti-cs__intro\">\n\n    <p class=\"ti-cs__kicker\">\n      Case study: ERP, eCommerce &amp; food manufacturing\n    <\/p>\n\n    <h2>\n      Absolute Nutrition connects retail, wholesale and online operations with Odoo\n    <\/h2>\n\n    <p class=\"ti-cs__sub\">\n      How Target Integration helped an Irish food manufacturer move from fragmented, paper-based processes to one connected platform across sales, stock, production and eCommerce.\n    <\/p>\n\n    <a\n      class=\"ti-cs__btn ti-cs__btn--primary\"\n      href=\"https:\/\/www.targetintegration.com\/contact-us\">\n      Speak to an expert\n    <\/a>\n\n  <\/div>\n\n\n  <!-- MAIN GRID -->\n  <div class=\"ti-cs__grid\">\n\n\n    <!-- MAIN CONTENT -->\n    <div class=\"ti-cs__main\">\n\n\n      <!-- ABOUT -->\n      <section>\n\n        <h3>About the client<\/h3>\n\n        <p>\n          Absolute Nutrition is an Irish manufacturer of natural snacks and healthy energy balls, producing products for consumers looking for healthier and more convenient snack options.\n        <\/p>\n\n        <p>\n          As the business grew from local and direct sales into retail, wholesale and eCommerce, the number of customers, orders and sales channels it needed to manage increased significantly.\n        <\/p>\n\n        <p>\n          Absolute Nutrition now sells through channels including Lidl in the Republic of Ireland and Northern Ireland, Musgrave, BWG stores through Frontier Foods, independent retailers, hospitality customers, wholesale partners in Great Britain and its own Shopify store.\n        <\/p>\n\n      <\/section>\n\n\n      <!-- CHALLENGE -->\n      <section>\n\n        <h3>The challenge<\/h3>\n\n        <p>\n          When Target Integration became involved, much of Absolute Nutrition&#8217;s operation was still supported by paper, spreadsheets, email, a standalone web shop and a separate accounting package.\n        <\/p>\n\n        <p>\n          As the company expanded, managing information across these different systems became increasingly difficult:\n        <\/p>\n\n        <ul class=\"ti-cs__list\">\n\n          <li>\n            <strong>Disconnected information:<\/strong>\n            customer, order, stock and production information was spread across different systems.\n          <\/li>\n\n          <li>\n            <strong>Manual order entry:<\/strong>\n            orders from the web shop, distributors and retailers often required information to be entered more than once.\n          <\/li>\n\n          <li>\n            <strong>Limited stock visibility:<\/strong>\n            tracking inventory, batches, lots and best-before dates became increasingly important as sales volumes grew.\n          <\/li>\n\n          <li>\n            <strong>Knowledge held by individuals:<\/strong>\n            important customer history and operational knowledge often sat with Jo and a small number of team members.\n          <\/li>\n\n          <li>\n            <strong>Difficult handovers:<\/strong>\n            customer and account information was harder to retain when responsibilities or team members changed.\n          <\/li>\n\n          <li>\n            <strong>Growing traceability requirements:<\/strong>\n            the business needed a stronger way to connect manufacturing, batches and customer orders.\n          <\/li>\n\n        <\/ul>\n\n      <\/section>\n\n\n      <!-- SOLUTION -->\n      <section>\n\n        <h3>The solution<\/h3>\n\n        <p>\n          Target Integration implemented Odoo as Absolute Nutrition&#8217;s central business platform, bringing CRM, sales, inventory, manufacturing, purchasing and invoicing into one connected environment.\n        <\/p>\n\n        <p>\n          Shopify was integrated with Odoo to connect online orders with the wider business process, while Target Integration also manages Microsoft 365 and provides ongoing user, system and application support.\n        <\/p>\n\n\n        <div class=\"ti-cs__caps\">\n\n\n          <!-- CAPABILITY 1 -->\n          <div class=\"ti-cs__cap\">\n\n            <strong>Central CRM and sales management<\/strong>\n\n            <span>\n              Odoo provides one central record for retail and wholesale accounts. Customer history and sales activity remain with the business, making account handovers easier when team members change.\n            <\/span>\n\n          <\/div>\n\n\n          <!-- CAPABILITY 2 -->\n          <div class=\"ti-cs__cap\">\n\n            <strong>Connected order processing<\/strong>\n\n            <span>\n              Retail and wholesale orders follow a consistent process from quotation and Sales Order through delivery and invoicing, reducing repeated data entry.\n            <\/span>\n\n          <\/div>\n\n\n          <!-- CAPABILITY 3 -->\n          <div class=\"ti-cs__cap\">\n\n            <strong>Shopify integration<\/strong>\n\n            <span>\n              Online orders, customer details and payment information flow from Shopify into Odoo, while relevant stock and product information can flow back to the online store.\n            <\/span>\n\n          <\/div>\n\n\n          <!-- CAPABILITY 4 -->\n          <div class=\"ti-cs__cap\">\n\n            <strong>Stock and batch traceability<\/strong>\n\n            <span>\n              Inventory, batches and lots can be tracked through Odoo, helping Absolute Nutrition link manufactured products to individual customer orders and support food-industry traceability requirements.\n            <\/span>\n\n          <\/div>\n\n\n          <!-- CAPABILITY 5 -->\n          <div class=\"ti-cs__cap\">\n\n            <strong>Manufacturing and documentation<\/strong>\n\n            <span>\n              Production and customer orders are more closely connected, while internal documentation and supplier processes can also be maintained within the system.\n            <\/span>\n\n          <\/div>\n\n\n          <!-- CAPABILITY 6 -->\n          <div class=\"ti-cs__cap\">\n\n            <strong>Microsoft 365 and ongoing support<\/strong>\n\n            <span>\n              Target Integration manages user accounts, email setup and ongoing system administration, helping the technology environment evolve as the team changes.\n            <\/span>\n\n          <\/div>\n\n\n        <\/div>\n\n      <\/section>\n\n\n      <!-- TRACEABILITY SPOTLIGHT -->\n      <section>\n\n        <h3>From paperwork to traceable customer orders<\/h3>\n\n        <p>\n          One particularly important improvement has been the way Absolute Nutrition manages product traceability.\n        <\/p>\n\n        <p>\n          Previously, some distribution-centre orders were not being managed through a sufficiently controlled digital process, making it more difficult to link manufactured products back to individual customer orders.\n        <\/p>\n\n        <p>\n          By creating and managing each order within Odoo, Absolute Nutrition can now maintain a clearer connection between what is manufactured, the relevant batch or lot, and the customer it is supplied to.\n        <\/p>\n\n        <p>\n          For a food manufacturer working with major retailers and distributors, this provides a much stronger foundation for traceability, documentation and customer compliance requirements.\n        <\/p>\n\n      <\/section>\n\n\n      <!-- OUTCOME -->\n      <section>\n\n        <h3>The outcome<\/h3>\n\n        <ul class=\"ti-cs__list\">\n\n          <li>\n            One central place to view customers, orders, inventory and sales activity.\n          <\/li>\n\n          <li>\n            Less manual re-keying between eCommerce, sales and finance processes.\n          <\/li>\n\n          <li>\n            Better visibility of stock, batches and lots.\n          <\/li>\n\n          <li>\n            Stronger traceability between manufactured products and individual customer orders.\n          <\/li>\n\n          <li>\n            Customer and sales history remains within the business when team members change.\n          <\/li>\n\n          <li>\n            Sales information can be analysed more effectively to support retail and network growth planning.\n          <\/li>\n\n          <li>\n            Reduced reliance on spreadsheets, inboxes and paper-based processes.\n          <\/li>\n\n          <li>\n            Better readiness for retailer, traceability and food-industry documentation requirements.\n          <\/li>\n\n          <li>\n            A small team can manage retail, wholesale, export and online sales through a more connected operating model.\n          <\/li>\n\n        <\/ul>\n\n      <\/section>\n\n\n      <!-- MULTI CHANNEL -->\n      <section>\n\n        <h3>Supporting growth across multiple sales channels<\/h3>\n\n        <p>\n          Absolute Nutrition now manages a varied mix of routes to market, including Lidl in the Republic of Ireland and Northern Ireland, Musgrave, BWG stores through Frontier Foods, independent retailers, hospitality customers, wholesale partners in Great Britain and direct online sales through Shopify.\n        <\/p>\n\n        <p>\n          For a relatively small team, managing these different customer types through disconnected systems would create considerable additional administration.\n        <\/p>\n\n        <p>\n          Odoo provides a central record of customers, orders and sales activity, while the Shopify integration brings online orders into the wider operational process.\n        <\/p>\n\n        <p>\n          This gives the team a more consistent way to manage different channels as the business continues to grow.\n        <\/p>\n\n      <\/section>\n\n\n      <!-- CLIENT QUOTE -->\n      <section class=\"ti-cs__quote\">\n\n        <h3>Client perspective<\/h3>\n\n        <blockquote>\n          \u201cIt has been an amazing journey to introduce software into a food manufacturing business that had relied on paperwork for many years. We are now almost paperless, and we truly appreciate Target Integration&#8217;s support in making the adoption and automation smoother.\u201d\n        <\/blockquote>\n\n        <cite>\n          Jo Davey, Founder &amp; Director, Absolute Nutrition\n        <\/cite>\n\n      <\/section>\n\n\n      <!-- WHERE ELSE -->\n      <section>\n\n        <h3>Where else this approach works<\/h3>\n\n        <p>\n          The same combination of ERP, eCommerce integration, manufacturing and traceability can support growing product businesses managing multiple sales channels and increasing operational complexity.\n        <\/p>\n\n\n        <div class=\"ti-cs__apps\">\n\n\n          <div class=\"ti-cs__app\">\n\n            <strong>Food manufacturers<\/strong>\n\n            <span>\n              Production, batch tracking, best-before dates, purchasing, traceability and customer orders.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"ti-cs__app\">\n\n            <strong>Beverage producers<\/strong>\n\n            <span>\n              Ingredients, production, inventory, wholesale accounts and distribution.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"ti-cs__app\">\n\n            <strong>Consumer packaged goods<\/strong>\n\n            <span>\n              Multi-channel sales, product management, inventory and order fulfilment.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"ti-cs__app\">\n\n            <strong>Health &amp; wellness brands<\/strong>\n\n            <span>\n              eCommerce, wholesale, retail accounts, production and product traceability.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"ti-cs__app\">\n\n            <strong>Wholesale businesses<\/strong>\n\n            <span>\n              Customer pricing, order processing, purchasing, inventory and invoicing.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"ti-cs__app\">\n\n            <strong>Growing eCommerce brands<\/strong>\n\n            <span>\n              Shopify integration, inventory visibility, fulfilment and finance through one connected platform.\n            <\/span>\n\n          <\/div>\n\n\n        <\/div>\n\n      <\/section>\n\n\n      <!-- WHY THIS MATTERS -->\n      <section class=\"ti-cs__callout\">\n\n        <h3>Why this matters for growing manufacturers<\/h3>\n\n        <p>\n          Growth often creates operational complexity before it creates additional headcount. More customers, retailers, products and sales channels can quickly lead to more spreadsheets, repeated data entry and important business knowledge sitting with individual team members.\n        <\/p>\n\n        <p>\n          Absolute Nutrition&#8217;s journey shows how a growing manufacturer can move from paper and disconnected systems towards a more connected operation.\n        <\/p>\n\n        <p>\n          By bringing sales, inventory, manufacturing, eCommerce and customer information together, a small team can manage greater complexity without creating the same increase in administration.\n        <\/p>\n\n      <\/section>\n\n\n    <\/div>\n\n\n    <!-- AT A GLANCE -->\n    <aside\n      class=\"ti-cs__facts\"\n      aria-label=\"Project summary\">\n\n      <h3>At a glance<\/h3>\n\n      <dl>\n\n        <dt>Client<\/dt>\n\n        <dd>\n          Absolute Nutrition\n        <\/dd>\n\n\n        <dt>Sector<\/dt>\n\n        <dd>\n          Food &amp; Beverage \/ Food Manufacturing\n        <\/dd>\n\n\n        <dt>Solution<\/dt>\n\n        <dd>\n          Connected ERP, eCommerce and Business Operations Platform\n        <\/dd>\n\n\n        <dt>Services<\/dt>\n\n        <dd>\n          Odoo implementation, Shopify integration, Microsoft 365, data migration, user onboarding and ongoing support\n        <\/dd>\n\n\n        <dt>Technology<\/dt>\n\n        <dd>\n          Odoo, Shopify, Microsoft 365\n        <\/dd>\n\n\n        <dt>Capability<\/dt>\n\n        <dd>\n          CRM, sales, inventory, manufacturing, traceability, purchasing, invoicing and eCommerce integration\n        <\/dd>\n\n\n      <\/dl>\n\n    <\/aside>\n\n\n  <\/div>\n\n\n  <!-- CTA -->\n  <div class=\"ti-cs__cta\">\n\n    <div>\n\n      <h3>\n        Managing retail, wholesale and eCommerce through separate systems?\n      <\/h3>\n\n      <p>\n        Let&#8217;s map how orders, inventory and production move through your business and identify where a connected platform could reduce manual work and improve visibility.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"ti-cs__btns\">\n\n      <a\n        class=\"ti-cs__btn ti-cs__btn--primary\"\n        href=\"https:\/\/bookings.cloud.microsoft\/book\/FreeConsultationFromSharePointExperts@targetintegration.com\/?ismsaljsauthenabled=true\">\n        Book a Digital Process Diagnostic\n      <\/a>\n\n      <a\n        class=\"ti-cs__btn ti-cs__btn--ghost\"\n        href=\"https:\/\/bookings.cloud.microsoft\/book\/FreeConsultationFromSharePointExperts@targetintegration.com\/?ismsaljsauthenabled=true\">\n        Book a call\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n\n<\/div>\n","protected":false},"featured_media":63517,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"client":[1326],"industry":[1328,1327,1330],"class_list":["post-63516","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","client-pier-uk","industry-civil-engineering","industry-construction","industry-utilities"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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