Digital Marketing Executive/Content Manager

The Digital Marketing executive oversees the digital marketing strategy for the company. He/She will be working with the sales team of the company as well as the client. He/She will also be working with a wide variety of websites and web content management systems as well as software to create quality content for social media/websites.

Department: Sales & Marketing
Project Location(s): Gurgaon, India

Responsibilities

  • Development of new and fresh content for digital marketing including website/blogs and social media
  • Simple manipulation of images using Paint.net or similar software
  • Creation of animated videos etc using Animaker (www.animaker.com)
  • Devising strategies to drive online traffic to the company/customer websites
  • Tracking conversion rates and making improvements to the websites
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC
  • Overseeing the social media strategy for the company Managing online brand and product campaigns to raise brand awareness
  • Improving the usability, design, content and conversion of the company website
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing

Skills/Experience

  • Bachelor’s degree in English
  • Good English speaking and writing skills
  • Good computer skills
  • Working knowledge of Office software is a must
  • Some knowledge of manipulating pictures is a must (no need for Photoshop etc.)
  • Some knowledge of animation work is good to have but it is not a must and you will be trained on it
  • Experience managing SEO programmes for websites is a must
  • Strong understanding of current online marketing concepts (Inbound Marketing, Social Media Marketing etc)
  • Experience managing Content for E-commerce as well as non E-commerce websites

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