Digital Marketing Executive/Content Manager

The Digital Marketing executive oversees the digital marketing strategy for the company. He/She will be working with the sales team of the company as well as the client. He/She will also be working with a wide variety of websites and web content management systems as well as software to create quality content for social media/websites.

Department: Sales & Marketing
Project Location(s): Gurgaon, India

Responsibilities

  • Development of new and fresh content for digital marketing including website/blogs and social media
  • Simple manipulation of images using Paint.net or similar software
  • Creation of animated videos etc using Animaker (www.animaker.com)
  • Devising strategies to drive online traffic to the company/customer websites
  • Tracking conversion rates and making improvements to the websites
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC
  • Overseeing the social media strategy for the company Managing online brand and product campaigns to raise brand awareness
  • Improving the usability, design, content and conversion of the company website
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing

Skills/Experience

  • Bachelor’s degree in English
  • Good English speaking and writing skills
  • Good computer skills
  • Working knowledge of Office software is a must
  • Some knowledge of manipulating pictures is a must (no need for Photoshop etc.)
  • Some knowledge of animation work is good to have but it is not a must and you will be trained on it
  • Experience managing SEO programmes for websites is a must
  • Strong understanding of current online marketing concepts (Inbound Marketing, Social Media Marketing etc)
  • Experience managing Content for E-commerce as well as non E-commerce websites

Yes occasionally we have to work with Microsoft technology as well, health of course they have the biggest market share in terms of desktops and then there is DotNetNuke which we can provide and customise for our customers. DotNetNuke, as the name suggests is a Content Management System built in .NET and hence a Microsoft Server is required to host the application.

Last night when I was trying to setup one of our customer’s server to run DotNetNuke; the IIS server started giving 503 Service Unavailable Error. So I decided as the server is fresh, I will remove IIS and reinstall it. Well I removed the role Web Server from Server Manager but when I tried to install the role Web Server again, the role wouldn’t install at all. It will start the installation and go through the process but will then return with the results that the role did not install and I need to restart the server. After doing this for a couple of times, it was Google to the rescue (Google to rescue Microsoft Server??? Yeah smiley). I found this post on Microsoft Technet in which one of the recommendations is to remove the “Windows Process Activation Service” from Features list.

I removed the feature and restarted the computer and then restarted the Web Server Role installation process. When I selected Web Server and Windows Update Server Service in roles, it automatically selected the Windows Process Activation Service which was removed earlier.

The installation completed successfully this time and we now have IIS running perfectly fine.

Looking for a First-Class Business Plan Consultant?

Top