What would a person do when he wants to buy a product or service? He will talk to friends, search the yellow pages, and go from shop to shop to search for a particular product/service... Nah...... not in this electronic age? With increasing number of Internet users around the globe, the primary source of information is the website search. I do it, you do it and we all do it. We search internet for everything, so much so that the term GOOGLE has replaced the word search in our mindset. We GOOGLE it.

And that is why googling is searching and being able to be googled is the new able to service or develop your customer base.

Search Engine Optimisation is a process of increasing the volume and quality of your website content of your website for Search Engines like Google, Yahoo, MSN etc. This should result in increasing your organic/natural search results. Organic results are free results from search engines for your website.

Search for "Search Engine Optimisation" for example and you will find hundreds of millions of results waiting for you, now which one to pick is up to you. But being there is important and being there on the initial pages is even more important. There are different types of search engines like image search, local search, industry specific search etc. They all will show different results for same search keywords.

Primarily the process of SEO starts from optimising your website content and HTML coding. A well coded website is more attractive to search engines. Optimisation of the content has a number of steps including creating title tags, Meta description of various pages, Meta keywords for various pages etc.

How would Google know that there is a new website on the internet? Submit your website to the search engines. Submitting your website to search engines is an important step. Create a sitemap of your website and submit it to the search engines so that they know what information is available on your website and they can browse through it.

Search Engines also favour sites that have links with other relevant sites on the internet. Links creation is important step as you need to be very careful with whom you link your website with. If you link with non-relevant websites, it may harm your reputation on the internet and hence destroy your website’s reputation.

If you are trying to sell any particular product or service make sure that the name of that product service should appear on all the relevant pages. It is like making every single relevant term on your website, searchable. If you have a website about the beauty products, note down all the possible relevant words/ terms about your product and services and convert them to meta tags. If someone was looking for face relaxing product and one of your beauty products does it, you have to mention it. Sell every little aspect for your product or services, you never know who is out there who may not be looking for the whole you but a part of your offering, may be not in your terms but his own.

Search Engine Optimisation helps you achieve better results with the free unpaid search engine rankings and save you loads of money, you may spend in advertisements. But, a website may take a long time in getting effective results on the organic search of any search engine. In some cases it may be 3 months and in some cases it may be up to 1 year to get good results in case of Google.

Adwords on the other hand is the paid marketing program of Google which allows websites to show up at the sponsored links page for the specific keywords. Keywords are auctioned by Google. You pay only when a person clicks on your link. This is similar to any other marketing campaign although you don’t pay if no one clicked on your link. They are the quickest way to advertise your new website and show up at the top page of Google.