What would a person do when he wants to buy a product or service? He will talk to friends, search the yellow pages, and go from shop to shop to search for a particular product/service... Nah...... not in this electronic age? With increasing number of Internet users around the globe, the primary source of information is the website search. I do it, you do it and we all do it. We search internet for everything, so much so that the term GOOGLE has replaced the word search in our mindset. We GOOGLE it.

A US study of online shopping habits has found that a highly satisfied online shopper is 73 percent more likely to purchase online than a dissatisfied shopper, and 75 percent more likely to recommend a site to a friend. The annual report into customer satisfaction with retail websites by ForeSee Results showed that only 10 of 40 top e-tail sites managed to improve their online shopper satisfaction rating since the previous year's study.

A leading hosting and internet services provider recently found that nearly half of the consumers reasearch online before they buy anything. Yet only half of the retailers monitor their reputation on the internet or don't have a website.

The hosting firm surveyed 1,500 people and over 400 retailers and found that nearly half of of the consumers read reviews of the products before actually buying them.

One in three consumers leave a review online, 44% men and 34% women go to review sites and compare the prices from various online stores.

I am sure you agree to my statement if I say, "Nothing comes for free in todays world" but still there are a number of tools available in today's world created by some genius people and companies which help you in doing your business and come for free.

What? You don't believe me?